SPARline, Software for Promotion Analysis and Forecasting of consumer packaged goods products.

Click here to run SPARline system

Key questions SPARline can answer:

  • Incremental volume and profit from promotions; how has it changed over time?
  • Contribution promotions make to volume and profit.  Opportunities to increase or decrease?
  • Optimal promotion mix – brand, size, market, key account 
  • Where can new promotions be tested with minimal risk? 
  • What will next year’s promotional plan deliver in incremental volume and profit?
  • How much will base consumer franchise grow or erode next year?  Long term strategies to build brand franchise? 
  • Impact of competitor’s trade promotions on your sales? 
  • How much forward buying will occur?  And it’s profit impact? 
  • Business review tools to enhance negotiation with retailers.

Conceptual example of the SPARline

Some companies who have used SPAR InfoTech Software

Categories evaluated by SPARline

Market Conditions Considered in Calculating the SPARline

Case Studies