​​​​Articles

• Fortune Magazine
  
• Journal of Marketing Research
  
• Beverage World
  
• ​Premium Incentive Business
  
• Association of Food Industries
  
• Journal of Advertising Research
  
• Marketing News
  
• American Marketing Association
  
• ​BBDO Promotion
  
• Leisure Beverage Insider
  
• Business Review Weekly​
• The Body Electric
  
• Promotion Policies Costing Consumers Billions of Dollars
  
• ​Manufacturer's Getting Snared in Trade Promotion Trap
  
• SPAR's Advice: Define Aims, Explore Options
• Need for Sales Promotion Research Keeps Growing
• ​The High Cost of Promotion Spending
  
• ​Trade Wars Threaten Future Peace of Marketers
  
• SPAR Service Evaluates Promotion Effectiveness
  
• ​Need for Sales Promotion Research
  
• Harvard Business School:  Chesebrough Ponds/Vaseline
  

• ​Pepsi World​

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Other Reference Materials

•  Glossary of Terms​

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Spar InfoTech, Inc.

Recognition​

• SPARTRAC - Pepsi's Crystal Ball
  

• Pepsi-Cola's Retail Execution Award

• Association of National Advertisers​​

• ​Advertising Research Foundation 26th Annual Conference
  

​​White Papers

The following papers were written by Robert G. Brown, President of SPAR InfoTech and creator of the SPARline (see Fortune Magazine article)

• Trade Promotion Analysis -  Sales Data Comparison
  
• Changing Sales to Consumption
  
• Selecting a Trade Promotion Analysis Company
  
• Three Most Important Criteria for a Successful Trade Promotion
  
• Basic Measurements Needed
  
• Impact of Price Increases
  
• Mathematical Models Comparison
  
• Data Requirements for Trade Promotion Analysis
• How much Data is Needed to Evaluate Trade Promotions?
  
• ​Sales Database for Trade Promotion Analysis
  
• Use of Daily Data
  
• How does the SPARline Model Work?
  
• 3 Most Important Reports for Promotion Evaluation
  
• Promotion Profit & Loss Report
  
• Set-Up File
• Impact of Shipping Days
  
• Company Fiscal Calendar and Calendar Year
• Statistical Analysis
  
• Difficulties and Payback of Evaluating Trade Promotions